Of/White
Our approach is guided by a shared, sensitive vision – one that bridges the rich heritage of the White City with a contemporary urban spirit. Together, we create a harmonious experience where space, light, and design integrate naturally, reflecting a balance between tradition and innovation, between the city’s vibrant pulse and a calm, airy, and thoughtfully designed interior.
welcome
The White City is a classic – an architectural and cultural icon. Yet unlike its buildings, life within it is always moving and evolving. OF/WHITE is a new residential concept by Ofer Investments. Led by architect Gidi Bar-Orian, we preserve the city’s character while introducing a new layer of living: green open spaces, smart planning, and public areas that blend work and leisure. Lobby design by Oberson Architects completes the experience, creating harmony between private and public, between living and hosting
we are
Ofer Investments Ltd.
Ofer Investments is a leading private real estate company in Israel, owned by Liora Ofer. Since 1957, the company has been shaping landmark projects in residential, commercial, hospitality, and office spaces—driven by excellence, professionalism, and integrity. As the controlling shareholder of Melisron, Israel’s second-largest real estate company, Ofer Investments stands behind Ofer Malls and Ofer Parks, with over one million square meters of prime properties nationwide.
about us
Bar Orian architects
Bar Orian Architects was founded by Tal and Gidi Bar Orian in 1990. The firm is renowned for its preservation work, and its sophisticated approach to extensions and additions of historic buildings quickly gained international recognition. Today, Bar Orian leads an ever-growing portfolio of diverse projects, maintaining the highest standards and uncompromising quality.
dana oberzon
A multidisciplinary architecture and design studio, specializing in hotels and resorts, hospitality and guest experience, private homes, luxury residences, urban planning, and commercial and public spaces in Israel and worldwide. Our office has completed a number of exceptional projects across the globe.
Our Partners
